The development of technology over time has played an important role in the ability to produce and market media products. Nowadays, our smartphones have the ability to shoot and edit high quality video and produce and edit soundtracks. Modern internet capabilities allow for uploading videos through video hosting sites such as YouTube, and market products through social networking sites. this also allows for a new level of interactivity with the audience, as they are given the freedom to share their opinions and fan-made projects based on an existing product. Nowadays, consumers are no longer restricted to blindly consuming products, as the internet gives individuals the ability to become their own producers, using the software which is made accessible through modern technology. This process was much more difficult and costly in the past, as video cameras weren’t as widely available, and platforms such as YouTube were not available to host your content on.
Creativity is the act of producing something new or reinterpreting an existing concept. Some may argue that it is not creative to create a piece of media based on an existing text, however what makes A project creative, is how the creator applies their own personal take on an existing subject matter. The same applies to our horror trailers, as while we are restricted to the horror genre, and will predominantly be focusing on implementing codes and conventions of horror in correlation to real media texts, our trailers will carry and portray our own personalised take on the genre through how we as an audience have interpreted these conventions, and inclusion of locations which reflect our urban London lives, through imagery of London’s edgier qualities, something a general audience may not have necessarily experienced, which may have also been ignored in representations of London in other existing media texts. (Typically by those who haven’t truly expierienced London life.)
For something to lack creativity is to directly copy the form and structure of an existing product. This perception of creativity suggests that our AS Media magazine covers were not creative products, due to our very direct inspiration from a small selection of magazines. However a level of creativity was still applied to these products as we were given the ability to choose the musical genre, (generally based on personal taste) and we also produced original imagery, publication name and interviews, albeit based on conventions of existing products.
Throughout my time studying media studies, I have greatly developed from a consumer who experimented with producing media products for fun, to someone who understands and recognises the conventions of media products and how they are used to target specific demographics. I have also gained skills in a wide range of digital software such as Adobe photoshop to enhance and adjust photos and graphics, As well as Adobe Indesign, which allows me to create professional magazine pages. This year, I have also learnt how to edit videos and sound using Apple Final Cut Pro, which I will make use of in my final trailer.
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